PENGARUH KUALITAS GRUP FACEBOOK TERHADAP KEPUASAN BAGI PENGGUNA

Abstract

Abstract—Community needs for information, instant access and the community is an important factor of life of all people. It makes a lot of people are looking for ways to become more efficient communication process. One of the technologies in terms of communication is the creation of a social network. One of the social networking sites are very popular is Facebook. Through facebook users can interact with other users either individually or in groups. For user interaction with the group, the developers created a facebook features facebook group. The number of people who join a facebook group because of these features has the qualities that make people interested and keen to join the group. End-user satisfaction can be used as one measure of the success of this facebook feature. This study used quantitative methods with simple linear regression analysis. Respondents who serve as research object numbered 34 people. Based on the correlation coefficient, normality test and test of significance, the variable quality of the facebook group has a very strong influence positive and significant impact on user satisfaction.