The Rancangan E-Commerce Berbasis CMS (Content Management System) pada Toko D,MEN Fashion untuk Meningkatkan Omset Penjualan

Abstract

Currently there have been many changes in the digital world, one of which is shopping, which initially carried out face-to-face transactions, is now done online remotely. Online transactions open up marketing opportunities that have a wider
reach. However, at the author's research location, sales transactions offered at the D,Men Fashion Store are currently still carried out face to face or customers come to the store directly to choose products, thus causing transactions to tend to be isolated in one area, this causes losses. competitiveness with similar business actors who have utilized information system technology and digital marketing. In this research, the author intends to increase marketing and sales by creating an e-commerce website based on a Content Management System (CMS) using WordPress with several combinations of plugins such as WooCommerce. It is
hoped that with this website, customers can easily view and order products via the device. each without coming directly to the shop, so that sales transactions are expected to increase because they are able to reach a wider range of customers without being tied to place and time.